The SmartStreetSensor footfall dataset produced by Local Data Company (LDC) in partnership with the CDRC. It contains raw data of WiFi signal probes from smartphones collected by a Great Britain-wide sensor network. This data is used as a proxy for estimating footfall at retail locations.

The dataset includes details about the location of the sensors (description as well as latitude, longitude, height, depth) and results from probes such as timestamps, MAC address, Vendor OUI, signal strength, and packets. A complete description of this dataset can be found below in the Data and Resources section.

While this Secure dataset contains raw sensor data, unique sensor identifiers, raw packet counts and signal strength, we strongly recommend that potential applicants apply for the Safeguarded version of this dataset instead. The Safeguarded dataset includes counts for each sensor location, aggregated to five minute intervals and can be found the related content link below.