The Geolytix aggregated in-app location dataset which has been supplied by Geolytix Ltd, having been collected by its data partners. The dataset contains aggregated activity counts derived from in-app mobile-phone locations across Great Britain. Mobile phone applications seek user’s consent for recording and storing the mobile device’s GPS location when the app is in use. Footfall activity counts are derived from these locations as the sum of distinct devices per grid cell per day.

Footfall activity counts data can provide value to researchers, local authority planners, retail tenants and their landlords, investors and consumers. These data can be used to measure activity levels, particularly in heavily-used urban spaces. They may be linked to workplace zones or geodemographic classifications, for example, to better understand the functioning of local areas.