The HUQ aggregated in-app location dataset which has been collected and supplied by Huq Ltd. in collaboration with the CDRC. The dataset contains aggregated activity counts derived from in-app mobile-phone locations across Great Britain. Mobile phone applications seek user’s consent for recording and storing the mobile device’s GPS location when the app is in use. Activity counts are derived from these locations as the sum of distinct devices per grid cell per day. Activity counts 10 or fewer are masked.
Activity counts data can provide value to researchers, local authority planners, retail tenants and their landlords, investors and consumers. These data can be used to measure activity levels, particularly in heavily-used urban spaces. They may be linked to workplace zones or geodemographic classifications, for example, to better understand the functioning of local areas.
Please note that applicants will be required to sign a NDA (non-disclosure agreement). Please apply for the data using the form on the left, and we will be in touch about the NDA.
Data and Resources
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