Local Data Company - Ultra Wide Band Footfall Data- Research Aggregated data is an aggregated hourly footfall estimate for select retail locations in England obtained using Ultra Wide Band (UWB) radar devices. These data are used as a proxy for estimating footfall or the count of shoppers at retail locations. The sensors capture the wave signals sent by the UWB radar and detect people within the field of vision.
This UWB Radar footfall data produced by the Local Data Company (LDC) in collaboration with the CDRC contains daily hourly aggregated footfall counts. The data covers a period of August 2019-October 2022 after an initial testing phase in January 2019. There are 54 sensors in operation distributed in 9 towns across England as of October 2022. UWB radar data is considered more accurate than WiFi probing methods used in the SmartStreetSensor datasets.
The dataset includes details about the locations of UWB devices and the approximate street, town and county of shop locations. Footfall estimates are presented as hourly sums and estimated mean values.
| Field | Value |
|---|---|
Source | Local Data Company |
Attribution | Data provided by the Consumer Data Research Centre, an ESRC Data Investment: ES/L011840/1, ES/L011891/1 |
Data and Resources
| Field | Value |
|---|---|
| Modified | 2024-04-09 |
| Release Date | 2022-10-17 |
| Frequency | Hourly |
| Spatial / Geographical Coverage Location | England |
| Temporal Coverage | August 2019 to October 2022 |
| Granularity | Street |
| Author | |
| Contact Name | Dr Maurizio Gibin |
| Contact Email |