Shop Direct transactions and products data (safeguarded) are provided at the product level for the period January 2015 to December 2015. The data provide information about the frequency of total sales, frequency of sales by categories, beauty products, film DVD products, beauty products, gardening products, film DVD products, music products, cookery products, house home products, children's product, fashion and clothes, average spend.

A data profile and terms of use are available following initial application. This safeguarded dataset is only available on a contract basis and the application forms and more details can be found here.

Data and Resources

To access the data, please contact us via

Additional Info

Field Value
Product Shop Direct Retail Data
Date Range 2015
Collecting Date 01/01/2015
Data Collector Shop Direct
Update Frequency Yealy
Analytical Units Product
Data Kind csv
Bounding box Great Britain
Nation Great Britain
Source Shop Direct
Creator Shop Direct; CDRC
Creator Email
Attribution Statement Data provided by Shop Direct.; Data provided by the ESRC Consumer Data Research Centre.
Maintainer Consumer Data Research Centre
Maintainer Email