HUQ aggregated in-app location dataset has been collected and supplied by Huq Ltd. in collaboration with the CDRC from July 2016 to October 2020. The dataset contains aggregated activity counts derived from in-app mobile-phone locations across Great Britain. Mobile phone applications seek user’s consent for recording and storing the mobile device’s GPS location when the app is in use. Activity counts are derived from these locations as the sum of distinct devices per grid cell per day. Activity counts of 1-10 devices are masked and replaced by “*” in the database, as low counts present potentially identifiable information. These data can be used as proxy for estimating activity levels and footfall across the UK.

Footfall activity data can provide research value for various actors and be used to measure activity levels, particularly in heavily used urban spaces. They may be linked to workplace zones or geodemographic classifications, for example, to better understand the functioning of local areas. Activity counts not reliant on fixed footfall sensors are valuable in ascertaining activity levels in retail and other locations.

N.B. More detail on how the data was collected and coverage is available if requesting for this detail in your initial application purpose, or if contacting us by email once you have made your initial application and received the form. Applicants would need to sign a non-disclosure agreement before accessing this detail, and such as request will significantly increase the time for data delivery. You can, of course, make a full application for the data without first receiving this collection/ coverage metadata.