Callcredit Marketing Solutions has a wide range of consumer postcode classifications available for both the UK and abroad.

These powerful segmentation systems are supplied under license and are delivered as postcode directories.

For each system, each postcode in the country has a classification code attached. These postcode labels can be used to segment, code and profile customer files for analysing the characteristics of customers and responders. By appending them to your database they can be used to develop targeted selections for direct mail, telemarketing and canvassing campaigns.

This dataset is only available on a contract basis and the application forms and more details can be found here.

Data and Resources

Additional Info

Field Value
Product CAMEO Postcode Directories
Collecting Date March 2016
Data Collector Callcredit Information Group
Geographical Scales Postcode Level
Analytical Units Postcode
Data Kind CSV
Bounding box United Kingdom
Nation United Kingdom
Source ONS, NRS, Northern Ireland Statistics & Research Agency, YouGov plc
Creator Callcredit Information Group
Attribution Statement Attribution for the data and CDRC is required for using this dataset. The data attribution is Callcredit Information Group.
Maintainer Consumer Data Research Centre
Maintainer Email data@cdrc.ac.uk

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