Callcredit Marketing Solutions has a wide range of consumer postcode classifications available for both the UK and abroad. The CAMEO Analysis Suite provides the six CAMEO Classifications with a wealth of expanded data variables provided as postcode indicators for analysing and segmenting customer databases. These datasets include:

  • CAMEO UK Analysis providing additional data on demographics, household composition, lifestage, economic activity and tenure.

  • CAMEO Financial Analysis providing data on county court judgement activity.

  • CAMEO Income Analysis providing additional data on directors, millionaires, social class, occupation, presence of mortgage and house size.

  • CAMEO Investor Analysis providing additional data on shareholdings in terms of shares held, value of shares and number of companies invested in.

  • CAMEO Unemployment Analysis providing additional data on economic inactivity.

  • CAMEO Property Analysis providing additional data on house age, household density, council tax band, location and housing type.

All the CAMEO Analysis variables are delivered as powerful postcode indicators, which can be used for predictive modelling and statistical analysis.

This dataset is only available on a contract basis and the application forms and more details can be found here.

Data and Resources

Additional Info

Field Value
Product CAMEO Postcode Directories
Collecting Date March 2016
Data Collector Callcredit Information Group
Geographical Scales Postcode Level
Analytical Units Postcode
Data Kind CSV
Bounding box United Kingdom
Nation United Kingdom
Source ONS, NRS, Northern Ireland Statistics & Research Agency, YouGov plc
Creator Callcredit Information Group
Publication Year 2016
Attribution Statement Attribution for the data and CDRC is required for using this dataset. The data attribution is Callcredit Information Group.
Maintainer Consumer Data Research Centre
Maintainer Email data@cdrc.ac.uk

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