The British Population Survey (BPS) is a face to face market research rolling survey taken monthly from 2008-2015. It includes 6000-8000 records a month covering demographics, economics, shopping preferences, durables, media and internet use.

  • Scale: Lower Super Output Area.
  • Variables
    • Family: Gender, Age Group, Numeric age, Lifestage, Ethnic Origin, Marital Status, Parent of children, Parental Status, Child Maintenance, Number in household, Presence of children in household, No. of children in household, Age of children in household.
    • Geography: Country, Standard Region 4, Standard Region 11, Urban/Rural, Postcode Area (City), Lower Super Output Area.
    • Economics: Social Grade, Qualification level, Working status of respondent, household income, chief income earner (CIE), working status of CIE, Home tenure, main shopper, main supermarket, debit card/s, credit card/s.
    • Media: daily newspaper, Sunday newspaper, ITV station most watched.
    • Durables: no. of cars in household, TV, Satellite TV, Cable TV, Freeview, Freesat, Landline telephone, simple mobile phone, web mobile phone, video, DVD recorder, DVD player, personal computer, laptop PC, tablet PC, games console, MP3, DAB radio, DIG camera (ex phone).
    • Internet access: internet access – frequency, internet access – method, cable broadband, ADSL broadband, other broadband, non broadband, internet access – history.
    • Internet use: emails, info-requests, info-products, purchases – not groceries, grocery shopping, bank a/c & finances, job search, play games online, online gaming for money, download music, download movies, download/stream TV, online dating, VOIP, social networks/blogs, other.
    • Date: Year and month.
    • Survey: ID, Weight.

This safeguarded dataset is only available on a contract basis and the application forms and more details can be found here.

Data and Resources

Additional Info

Field Value
Product British Population Survey
Date Range 2008-2015
Data Collector DataTalk
Geographical Scales Lower Super Output Area
Analytical Units Person
Data Kind CSV
Bounding box GB
Source DataTalk
Creator DataTalk; CDRC
Creator Email
Attribution Statement Attribution is required for using this dataset.
Maintainer Consumer Data Research Centre
Maintainer Email